Spotify Announces Price Increase for U.S. Individual Premium Plan to $12.99 per Month

Spotify announced a price increase for its Individual Premium subscription plan in the United States, raising the monthly fee from $11.99 to $12.99. The adjustment represents the company’s third price hike in the U.S. market in less than three years, reflecting Spotify’s ongoing efforts to strengthen long-term profitability and sustain investment in content, technology, and platform innovation.

The new pricing structure will take effect based on subscribers’ respective February billing cycles, with customers receiving notifications ahead of the change.

In addition to the Individual Premium plan, Spotify also confirmed price increases for its Family and Duo plans, aligning subscription tiers with rising operational costs and expanding content offerings.

According to the company, the adjustment is part of a broader strategy to balance user growth with sustainable revenue generation. Spotify continues to invest heavily in product development, personalized discovery tools powered by artificial intelligence, podcast expansion, and creator monetization features.

Industry analysts note that the move follows a broader trend among streaming platforms, which have been implementing price increases amid higher licensing costs, content production expenses, and competitive pressure across the digital entertainment sector.

Despite the adjustments, Spotify remains the world’s largest audio streaming platform, with hundreds of millions of active users globally and a strong presence in the North American market.

The company emphasized that it remains focused on delivering value to subscribers through improved user experience, exclusive content, and enhanced platform functionality.