Invisto, a company founded by João Vianna, the founder of Loft, and specializing in offering investments focused on the construction and sale of luxury homes in the Orlando, Florida area, will host an event on August 28-29, 2024, with approximately 100 potential investors in Orlando and nearby Winter Park. During the event, participants will have the opportunity to visit properties included in the company’s fund portfolio, as well as engage in networking activities. In September, Invisto will hold investor meetings in Rio de Janeiro, Brazil.
With its first fund already launched, the Orlando event aims to present the second fund, which will have a minimum investment of $200,000. It is worth noting that 80% of the investors in the first fund have already expressed interest in participating in the new cycle, with the capital call period beginning in January 2025. Founded in 2022, Invisto acquires old properties, demolishes them, constructs new (larger) ones, and sells them with an internal rate of return of up to 18% in U.S. dollars.
New Homes in Established Neighborhoods
Many homes in the United States that are over 40 years old are considered outdated due to the predominance of wooden constructions and outdated techniques. Invisto identifies these properties in established locations and builds new high-end residences, significantly increasing the property’s value.
To achieve this, the company utilizes technology to conduct research and gather data to identify prime areas, with quality schools nearby, parks, and commercial areas where the demand for homes should be focused. With this goal, it has combined Brazilian market intelligence with American construction techniques in its projects.
From the U.S., Invisto adopted an industrialized construction process, with suppliers specialized in each stage of the project. This approach, combined with a network of suppliers already known in the region, allows the fund to be efficient in delivering the final product, considering not only the house’s structure but the entire surrounding network. For sales, a commercial partnership is established with local real estate agents.
About Invisto
Founded in 2022, Invisto offers investors the opportunity to earn returns in U.S. dollars through the construction and sale of luxury homes in the U.S. The company stands out for its strategy of acquiring, demolishing, and rebuilding properties in prime locations, ensuring high profitability. Invisto is led by João Vianna, Victor Magalhães (former CEO and CRO of Loft), and Rafael Rebouças (founder of Joy Living), all with extensive experience in the real estate market.
