On May 23, GAC held the brand launch event in Brazil and new model launch in the Anhembi District in Sao Paulo, Brazil, officially presenting its “Brazil Action Plan” – the first substantial implementation of the “One GAC 2.0” global strategy in Latin America. Through a series of long-term investment initiatives in Brazil, for Brazil, integrating with Brazil, serving Brazil and contributing to Brazil, GAC presented Brazilian consumers with a vision of the future of mobility and inaugurated a new chapter for GAC in Brazil and the Latin American market.
Brazilian and Chinese government officials, business leaders and representatives gathered to witness this historic moment of China-Brazil automotive industry cooperation. At the event, GAC officially signed a full strategic cooperation agreement with the National Institute of Metrology, Quality and Technology (Inmetro) to enhance the competitiveness of the Brazilian automotive sector.
The “Brazil Action Plan” focuses on four long-term directions: full industrial chain deployment, energy ecosystems, talent development, and cultural integration. GAC will actively integrate local supply chain development, build a national energy supply network throughout Brazil, and develop a talent system through university partnerships. In addition, GAC follows the ESG philosophy, integrates with the local community and is committed to being an exemplary corporate citizen in Brazil.
GAC will implement the “Brazil Action Plan” comprehensively to accelerate onboarding, service and contributions to the local community. At the product portfolio level, GAC will maintain its strengths of “Cutting-Edge Quality” and “Pioneering Technology”, continuously introducing models of all types of energy, fully meeting the diverse mobility needs of Brazilian consumers. In terms of service systems, GAC will follow its philosophy of “Service First”, “Customer First” and accelerate the full implementation of GAC Sales Service Way (GSSW), delivering reliable customer service.
GAC showcased five models for Brazilian consumers: AION V, AION Y, HYPTEC HT, GS4 HEV and AION ES at the brand launch event in Brazil and new model launch, which comprehensively addressed various mobility scenarios, including family transportation, urban commuting and shared mobility. These models embody GAC’s strengths of “Leading Quality” and “Pioneering Technology,” reflecting GAC’s precise vision of the needs of the Brazilian market.
