Usaflex, a renowned Brazilian shoe brand esteemed for its commitment to comfort, is excited to announce its entry into the United States market, launching its first retail location in Massachusetts. This significant expansion marks a new chapter for the brand, which has been dedicated to prioritizing the comfort and well-being of women since its establishment in 1998.
With a diverse array of stylish designs, Usaflex footwear is meticulously crafted to ensure that every pair promotes foot health, offering an ideal blend of fashion and function. Usaflex is already present in over 50 countries worldwide, earning a reputation as a leader in comfortable women’s footwear.
As part of its strategic growth plan, Usaflex aims to establish 12 points of sale across the United States by December, bringing its innovative technology and fashionable styles to new customers. The opening of the Massachusetts unit signifies the beginning of this exciting expansion, allowing American women to experience the unique blend of well-being and elegance that brand offers.
Mayor of the city visits the event
The Brazilian footwear brand, celebrated the grand opening of its new location with a cocktail party, and attended by the esteemed Framingham of Mayor Charlie Sisitsky and his wife Robin Kaye. This milestone marks an important step in establishing Usaflex as a trusted name in the American market.
The newly opened store serves as a support base for local shopkeepers, providing access to Usaflex’s renowned line of shoes that effortlessly blend beauty with unparalleled comfort. With a strong reputation in Brazil for its commitment to high-quality materials and superior craftsmanship, Usaflex is poised to introduce American consumers to a new standard of elegance in footwear.
The company is dedicated to enriching the shopping experience by offering stylish designs with the unique comfort that has made it popular among consumers in Brazil. The expansion into the USA represents an exciting opportunity for the brand to reach a wider audience, showcasing the fusion of aesthetic appeal and functional comfort that defines every pair of shoes.
“Usaflex looks forward to becoming a beloved choice for those seeking fashionable yet comfortable footwear. The Framingham location is set to redefine how consumers perceive style, comfort, and durability in their everyday footwear,” said Monyane Ferreira, marketing manager UsaFlex USA.
Models dressed ‘Maria Flor Boutique’
With a collection of elegant and sophisticated clothing tailored for the modern woman, Maria Flor Boutique presented its collection in partnership with the brand.
The Brazilian women’s clothing store has been a prominent player in the American market for the past 11 years. “Our commitment to quality, elegance, and contemporary designs has set us apart, and we werw thrilled to bring our distinctive flair to this prestigious fashion event, in partnership with UsaFlex”, said Joeane Gillis, boutique owner.
Maria Flor Boutique showcased its exclusive collection, highlighting vibrant and nude colors and intricate patterns that resonate with Brazilian heritage. Attendees were treated to a diverse range of clothing that blends comfort and style, perfect for a variety of occasions.
Services
UsaFlex:
Website: Usaflex – Brazilian Footwear
Adress: 20 Irving St, Framingham, MA 01702
Fone: (508) 861-3295
Maria Flor Boutique
Website: mariaflorboutiqueus.com
Adress: 296 Court St, Plymouth, MA 02360
Fone: (781) 588-1936
