The 137th Canton Fair, which will open on April 15 in Guangzhou, hosted the Americas roadshow with a series of promotional events in Mexico, Peru and Brazil. A gateway to the Chinese market, the Canton Fair serves as the trade directory, facilitating international exchanges and economic cooperation.
As China’s No. 1 Fair for international trade and exchange, Canton Fair continues to optimize trade structures, exhibition themes, events and services to elevate the exhibition experience for all guests.
The Mexico promotion event was held on February 16 in Mexico City. Zhu Jian, Chargé d’Affaires of the Chinese Embassy in Mexico, spoke at the event about the win-win principle of economic and trade cooperation between China and Mexico. He noted that the Canton Fair is an important platform for trade between China and Mexico and a window for China’s high-level opening-up to the outside world. He hoped that more Mexican business associations and enterprises could participate in the Canton Fair to promote cooperation with China and share the benefits of China’s reform, opening-up, and economic development. The Canton Fair working group also visited Coppel Group and invited them to participate in regular Trade Bridge matchmaking events.
In Lima, Peru, the Canton Fair promotion event on February 18 was attended by more than 100 guests and the working group visited the Cencosud Group, the Falabella Group and also surveyed the local retail market to gain insight into the latest sourcing needs during their stay.
Chinese Ambassador to Peru Song Yang stressed that the Canton Fair aimed to establish a platform for technological exchange and trade cooperation for global enterprises. China welcomes Peruvian professionals from companies and the sector to participate and take advantage of new opportunities.
José Tam, president of the Peruvian-Chinese Chamber of Commerce (CAPECHI), said Peruvian entrepreneurs have a unique opportunity at the Canton Fair to experience the development and quality of China’s products, as well as to engage in face-to-face exchanges with Chinese entrepreneurs.
On February 20 and 21, the Canton Fair hosted the promotion conferences in São Paulo and Rio de Janeiro, which were attended by approximately 300 guests. Deputy Director of the China Foreign Trade Center, Zhang Sihong, said the Canton Fair is an important platform for China’s opening up to the outside world and promoting the development of high-quality international trade. It plays a significant role in facilitating efficient connections between Chinese and Brazilian companies and promoting bilateral economic and trade development. The 137th Canton Fair will feature more new highlights, providing a better experience for global buyers and exhibitors.
Tian Yuzhen, Deputy Consul General of the Consulate General of China in Sao Paulo, highlighted the Canton Fair as a key platform for China’s foreign trade and international cooperation. He noted the complementary economic structures of China and Brazil, making them natural partners. Brazilian business associations and entrepreneurs are welcome to seize the opportunity to gain a deep understanding of the Chinese market, further strengthen cooperation, and jointly achieve the goal of mutual benefit and win-win development.
Luiz Fernandes, general manager of a local e-commerce company, noted that the Canton Fair is crucial for the e-commerce of Brazilian companies. Chinese products are very popular in Brazil and many Brazilian companies seek to establish partnerships with Chinese suppliers, and the Canton Fair is the important link that connects business activities.
With an exhibition area of 1.55 million square meters and more than 30,000 exhibitors, the 137th Canton Fair will be held from April 15 to May 5, 2025 in Guangzhou. To download the Canton Fair app, go to https://cief.cantonfair.org.cn/en/app/appintro.html.
