- media@moneyinfocus.news
OpenAI has acquired personal finance startup Hiro Finance in a talent-focused deal, according to a report by TechCrunch.
The acquisition is structured as an “acquihire,” with Hiro expected to shut down its operations on April 20 and delete all user data by May 13. Financial terms of the deal were not disclosed.
Founded in 2023 by entrepreneur Ethan Bloch, Hiro developed an AI-powered financial planning platform that enabled users to model different financial scenarios based on inputs such as salary, debt, and recurring expenses. The product emphasized mathematical accuracy, offering verification tools to enhance reliability in financial projections.
As part of the transaction, Hiro’s team will join OpenAI, although the exact number of employees was not confirmed. Public data suggests the startup had a relatively small team of approximately 10 people.
Hiro was backed by leading venture firms including Ribbit Capital, General Catalyst, and Restive Ventures, though it never disclosed its total funding.
The deal highlights OpenAI’s continued interest in expanding its footprint in financial applications. The company has increasingly positioned its flagship tools, including ChatGPT, as valuable solutions for business finance teams and decision-making workflows.
Hiro’s founder brings a track record of building and exiting fintech ventures. Bloch previously founded Digit, a digital banking platform designed to automate savings, which was acquired by Oportun in 2021 for more than $200 million.
The acquisition also reflects a broader trend in AI, where leading model developers are strategically acquiring specialized teams to strengthen domain expertise—particularly in high-value verticals like financial planning and decision intelligence.
While OpenAI has not confirmed whether it plans to launch a dedicated financial planning product, the integration of Hiro’s talent and technology suggests a deeper push into applied AI for personal and enterprise finance.
