Inspired by the game Johnnie Walker has been associated with for over a century and timed to WM Phoenix Open, the partnership’s largest drop to date celebrates the next generation of golfers and whisky drinkers
For almost 100 years, Johnnie Walker has been committed to expanding the traditions for both golf and Scotch occasions. In 1926, Johnnie Walker introduced its ‘hole-in-one’ program, offering a bottle to any player who had a verified shot – the beginning of the brand becoming the go-to Scotch for celebrations big and small.
Today, following a standout first collaboration under the Johnnie Walker Clubhouse program introduced in 2024, the world’s number one blended Scotch whisky Johnnie Walker and trendsetting golf apparel brand Devereux Golf, dropped a second line of their iconic capsule collection. As part of their joint mission, Johnnie Walker and Devereux Golf are continuing to make golf more inclusive, vibrant, and straight up more fun.
Building on the momentum of the first capsule collection and timed to WM Phoenix Open—of which Johnnie Walker is the first-ever official Scotch whisky—the “Keep Walking Collection” features an expanded range of apparel and accessories, including polos for both men and women, shorts and putter covers. Each item draws inspiration from the rolling Scottish countryside, merging timeless heritage with contemporary design, and features the official colors of the tournament, seamlessly blending with the iconic hues of Johnnie Walker’s distinctive brand world. Featuring a classic Tartan pattern reimagined for today’s golfer, the collection offers a nod to traditional golf staples without losing its iconic edge. Shop the collection at https://devereuxgolf.com/collections/johnnie-walker.
“Since 2013, Devereux has challenged the status quo to create a more inclusive and exciting experience in golf, and this second collaboration with our friends at Johnnie Walker furthers that mission,” says Devereux co-founder Will Brunner. “With Johnnie Walker now the first-ever official scotch whisky of the WM Phoenix Open—one of golf’s most iconic and energy-shifting tournaments—it’s the perfect time to roll out the next chapter of our partnership that explores the progressive side of golf while nodding to tradition with classic tartan patterns and celebrates the moments that make golf special,” added Devereux co-founder Bert Brunner.
Johnnie Walker will bring exclusive activations and signature cocktails to the WM Phoenix Open, including:
- Johnnie Walker Clubhouse: Back again this year is the elevated Johnnie Walker hospitality experience, stationed at the WM Phoenix Open’s legendary 16th hole. Guests 21+ will be able to purchase the brand’s signature cocktails at bars throughout the course.
- Signature Cocktails: Fans can enjoy favorites including the Keep Walking 18, Johnnie Lemonade, and Blue in One. Those not in attendance 21+ can join in on the fun and create the cocktails at home with the full recipes on www.johnniewalker.com/clubhouse.
“Johnnie Walker’s connection to golf dates back to the 1860 British Open where one of the greatest champions, James Braid had two sons who worked for John Walker & Sons – a nod to our long history of welcoming all to the Johnnie Walker family. We’ll continue to bring that same inclusive spirit to golf as seen through our partnership with Devereux,” says Jesse Damashek, Senior Vice President of Whiskey Portfolio, Diageo North America. “Johnnie Walker has been at the forefront of partnerships that push and evolve tradition. Now, as the official Scotch whisky of WM Phoenix Open, we are thrilled to continue to play a key role in the evolution of this great game.”
Now, the brand returns to the home of the Johnnie Walker Championship, last played in 2013. Today through September 30th, 2025, golf fans and whisky lovers 21+ can immerse themselves in Johnnie Walker’s roots by entering the Johnnie Walker Golf Sweepstakes. The winner and up to three guests will receive a 5 day and 4 night trip to a luxury golf resort in Perthshire, Scotland. To enter, go to www.johnniewalker.com/clubhouse and be sure to follow @JohnnieWalkerUS on Instagram and Facebook to find out where Johnnie Walker will show up next.
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