“Owner’s Manual” was named the top performer for YouTube AdBlitz 2025, with the commercial rising to the top based on a combination of views, engagement, likes and shares
The Jeep® brand’s 2025 Big Game commercial “Owner’s Manual,” starring Harrison Ford, was named the No. 1 commercial on the annual YouTube AdBlitz contest. “Owner’s Manual” placed at the top over 106 commercials. A Jeep brand owner manifesto, “Owner’s Manual” tells drivers that with the freedom of possibilities, they can choose what makes them happy. “Owner’s Manual” claimed the top spot on YouTube’s AdBlitz based on a combination of views, engagement, likes and shares.
Per YouTube, “to recognize the brands that excelled on YouTube, we compiled a list of the top 10 performing commercials on AdBlitz, our Super Bowl ads and teasers hub, based on a combination of views, engagement, likes and shares as of February 13 at midnight ET, highlighting both in-game and digital-first advertisers. Without further ado, we’d like to congratulate Jeep for topping our 2025 chart.”
The two-minute “Owner’s Manual” commercial has been viewed more than 106M times across the Jeep brand’s social media channels, including YouTube, Facebook, Instagram, X and TikTok, and saw 93K combined shares across those channels, the most ever for a Jeep post. *Measurements as of Friday Feb. 21, 9 a.m. ET/3 p.m. CET.
“As our marketing team’s first ever in-house creative effort, to see ‘Owner’s Manual’ recognized as the No. 1 viewed and engaging Big Game commercial on the YouTube AdBlitz leaderboard is an incredible recognition for our team,” said Olivier Francois, global chief marketing officer, Stellantis. “And to also see its performance across our Jeep brand’s social channels match the views, shares and engagement of our Emmy Award-nominated ‘Groundhog Day’ film is a huge accomplishment. Our belief that our quiet little film with Mr. Ford would resonate with consumers exceeded our hopes and dreams.”
Advertising industry’s MediaPost said, “Jeep Wins the Super Bowl” with “Owner’s Manual;” Hollywood Reporter said, that “in a Super Bowl with no shortage of star power and slapstick comedy during the commercials, Jeep surprised by zigging while others zag;” and Rolling Stone named “Owner’s Manual” one of the “Best” of the Big Game, saying “sometimes the simplest ideas are the most effective.”
In an exclusive interview with People magazine (“Harrison Ford Reflects on Freedom and What Makes Him Happy in Jeep’s Super Bowl Ad: A Rumination on Life”) to speak about his work with the Jeep brand for this year’s Big Game effort, Ford said, “I think (the commercial) was inspired in the way that it was shot, the way that it was made. I was happy to be involved … It’s not the in-your-face big splash kind of Super Bowl commercial.”
A closely guarded secret held until its reveal during the Big Game telecast, Ford made a surprise appearance for the iconic Jeep brand in the two-minute film “Owner’s Manual.” The commercial was directed by Academy Award-nominated James Mangold (“A Complete Unknown,” “Ford v Ferrari,” “Indiana Jones and the Dial of Destiny,” “The Wolverine”) and produced by Minted Content in collaboration with Stellantis.
As the only automaker airing commercials during this year’s Big Game, with appearances from both the Jeep and Ram brands, the two-minute Jeep film took a page from Stellantis’ own legendary playbook, having created the first two-minute Big Game commercial with Chrysler’ brand’s iconic Emmy Award-winning “Born of Fire.”
“Owner’s Manual” was produced by Minted Content in collaboration with Stellantis, bringing together Ford, Mangold and Advertising Hall of Fame member and Emmy Award-winning Francois, to craft a film that stands out with its intimate and reflective storytelling.
This is the fourth time that one of Stellantis’ brands has taken the AdBlitz crown. Past accolades include Chrysler brand’s Emmy Award-winning “Imported From Detroit” featuring Eminem (2011); Ram brand’s “Farmer” (2013); and Jeep brand’s “More Than Just Words,” performed by OneRepublic’s Ryan Tedder (2019).
