The International Olympic Committee (IOC) today announced a World Olympic Partnership with global technology company TCL until 2032. TCL will officially be the Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category.
TCL’s products will power new experiences for fans and athletes, from digital displays at the Olympic and Paralympic Games to home appliances in the Olympic Village. Through this new partnership, the organisations will also work together to bring the magic of the Olympic and Paralympic Games to billions of fans around the world through innovative marketing campaigns.
TCL will play an important role as the IOC advances its AI Olympic Agenda, including supporting the experiences (both in-person and from home) of fans and athletes. TCL will also lend its support to the “Athlete Moments” initiative at the Olympic Games, allowing athletes to connect with loved ones around the world, immediately after their competition.
As a result of the agreement, the IOC will redistribute the proceeds received to provide financial support to sports organizations around the world, including each National Olympic Committee and its athletes, as well as the Organizing Committees for the Olympic Games and Youth Olympic Games until 2032.
At an announcement ceremony held in Beijing, China, at the iconic “Water Cube” (Beijing 2008 Games) / “Ice Cube” (Beijing 2022 Games) venue, IOC President Thomas Bach said: “The IOC is excited to announce its new partnership with TCL, a global leader in the television and home goods industries. TCL has a long history of supporting sport around the world, and is now taking that ambition to inspire greatness to new heights, with the Olympic Games being the most important and inspirational global sporting stage.”
Li Dongsheng, Founder and Chairman of TCL, said: “We are honoured to become a Worldwide Olympic and Paralympic Partner. As a leading global technology brand, TCL embraces the motto “Inspire Greatness”, which aligns with the Olympic spirit. The Olympic Games inspire billions of people around the world, and through this partnership, TCL’s diverse innovations will empower the Olympic Games and deliver exceptional experiences to a global audience. TCL will continue to fulfill its corporate social responsibility, continue to support the Olympic goals of sustainable development, and continue to create a better future.”
TCL has supported the sport around the world for decades through multiple partnerships. For the Olympic and Paralympic Games, TCL will enable new visual and lifestyle experiences by providing a range of smart innovations including smart displays, air conditioners, refrigerators, washing machines, smart door locks, audio systems, projectors, and TCL RayNeo smart glasses.
Founded in 1981, TCL is committed to “Building a Sustainable and Connected Future with Advanced Technology”, dedicated to empowering a smart and healthy lifestyle, by enabling next-generation experiences. With 46 R&D centers and 38 manufacturing bases globally, TCL operates in more than 160 countries and regions, cementing its position as a competitive global technology brand.
Jiří Kejval, Chairman of the IOC Commission on Revenue and Trade Associations, said: “TCL is a global leader in its industry and is one of the fastest-growing brands in the world. The TOP Programme continues to offer leading global brands and marketers an unparalleled marketing platform, built on the global reach and values of the Olympic Games. Proof of this is today’s announcement, adding TCL to the TOP Partner family.”
The International Olympic Committee is an international non-profit, civil, non-governmental, volunteer-based organization committed to building a better world through sport. It redistributes more than 90 percent of its revenue to the broader sports movement, meaning that every day the equivalent of USD 4.2 million goes to help athletes and sports organizations at all levels around the world.
