Summer is winding down to a close and kids are getting ready to head back to school. It’s a hectic time of year for busy parents and caregivers, but as school ramps up, so does the multitude of emails hitting their inboxes. Parents find themselves inundated with email after email related to school activities, extracurriculars, sports, events, and much, much more. What they need (besides more hours in a day) is an inbox designed with them in mind.
To find out how parents and caregivers feel about their personal email, particularly as they brace for the back-to-school season, Yahoo partnered with Censuswide to survey over 2,000 parents and caregivers with school-aged children across the country, which revealed how parents are navigating often overflowing inboxes.
Back-To-School Email Survey Results:
Parents’ personal inboxes are overwhelming:
Parents admit they have missed important details and events:
Overwhelming emails are taking a toll on parents:
Reimagining the Inbox for an A+ Experience
Yahoo Mail is looking to help parents who are feeling overwhelmed by their inboxes by offering a better experience. Yahoo Mail has been reimagining the inbox with parents and caregivers in mind - a group that makes up *half of Yahoo Mail users - with its most significant desktop experience update in nearly a decade. A priority inbox highlights not-to-miss emails, and new AI-powered features can help parents stay organized and get more done by summarizing important messages, highlighting crucial need-to-know information, and providing easy ways to take action and complete tasks.
For example, a busy parent or caregiver can now open up an email to find a message summarized into simple bullets including any responses needed, then simply add any events or to-dos from that email, which are automatically highlighted, to a calendar of their choice with just the click of a button. What may have taken 10 minutes to read and schedule can take just a minute, saving hours each week. And the best part, there is no need to create a new email address, but rather use Yahoo to manage existing email accounts and enjoy all of these new features while sending and receiving emails - no matter the provider - in one spot.