Aviation workers say that 72% of airline or airport staff have been intimidated, shouted at or physically hurt during disruptions to customer travel. Shockingly, 71% of air travel workers say they see an increase in staff being abused by customers when disruption occurs. This number correlates closely with customer anger, as 73% of aviation workers see customers “furious or frustrated” in the face of travel disruption.
Research conducted by travel technology specialist IBS Software and Aviation Business News finds that 55% of workers in the air travel sector have seen their mental health negatively impacted by the fallout of flight disruption. What’s more, 47% say that disruption affects their work-life balance, as they often think about issues faced during the day when they get home from work.
Encouragingly, despite widespread customer frustration, 65% of airline or airport workers think the airline industry manages disruption well. However, they identify access to accurate information, the impact of disruption on operations and getting information to customers as the top three challenges faced by airlines when disruption occurs.
Ignoring these challenges can have a lasting impact on airlines, with 62% of air travel workers agreeing that customers now choose an airline based on its reputation for handling disruption.
That said, airlines are stuck between a rock and a hard place, as 82% of aviation workers agree they are battling with fewer resources to manage disruption effectively. Respondents claim that technology will improve their ability to manage disruption, for example, investment in Customer Relationship Management (32%), artificial intelligence (25%), mobile apps (14%) and self-service tools (12%) will all increase responsiveness to disruption.
“It’s deeply concerning that so many air travel workers report an increase in abuse to mission critical staff during high stress events, and that most have experienced intimidation or even physical harm,” said Julian Fish, SVP & Head of Aviation Operations Solutions at IBS Software. “Airlines desperately need the resources to handle disruptions more efficiently, to improve passenger communication, and to alleviate the pressures placed on staff. Handling disruption efficiently provides airlines with a clear and demonstrable competitive advantage. Together, we can create a safer and more resilient travel industry for both passengers and staff.”
